Email outreach can be one of the best ways to bring new customers to your business, with an average ROI of £38 for every £1 invested.
If you’re new to B2B email outreach, you may not know where to start. After all, we’ve all seen cold emails come into our inboxes and thought: ‘why would I want to buy from you’?
The good news is that crafting a fantastic email outreach campaign is a lot simpler than you might think. Here’s what you need:
A list of prospects
These are the people that you will send your outreach emails to. As well as an email, you will need some information about them. What is their job title, what does their organisation do, and how can your product or service help them out?
Quality is better than quantity – better to send your email out to 20 prospective customers who are likely to buy than 1,000 who aren’t interested.
A high-quality email
You will need an email that people will open and respond to. Here’s what you’ll need to consider:
- A well-crafted subject line
- An engaging body of content
- An enticing call to action
It may take a little time to write the perfect email, but it’s well worth the effort
Lots of persistence
B2B email outreach isn’t easy. You have to follow up, as well as clear up your database if an email bounces or someone asks to unsubscribe.
Trust us though; all the hard work will pay off. Of course, if you don’t have the time to spend on your outreach campaigns – get in touch with us and see how we can help.
Trust us though; all the hard work will pay off. Of course, if you don’t have the time to spend on your outreach campaigns – get in touch with us and see how we can help.
