When an email pops into your inbox, the first thing you see is the subject line. This means you need to make your subject line as enticing as possible in order to encourage prospective customers to open it.

Here are some of our top tips for writing an email subject line that people want to read.

Keep it short

People spend an average of ten seconds reading an email, so you need to do what you can to keep your subject line short and sweet. A scannable subject line will increase the chances of recipients taking action. 

Keep your subject line to seven words or less for the best impact.

Short subject lines also help those viewing your emails on their mobile phones. Brief subject lines are less likely to be cut off, meaning people on the go can get the gist of your emails.

Make the most of personalisation

It’s essential to be as human and friendly as possible when sending emails. Using personalisation in your subject line can be a great way to do this.

Personalising subject lines can increase email open rates by up to 50%. Try adding customer names and company names to your subject line and see what happens

Use emojis (with discretion) 😊

Emojis in subject lines can increase open rates by up to 56%. They can be a great way to make your emails feel more exciting and fun!

While emojis are great for open rates, they work better in some industries than others. A children’s toy store will have more joy with emojis than say, a funeral director. 

One of the best ways to find out which subject lines work best for your business is through A/B testing. 

Try sending one subject line to half your audience and one subject line to the other. That way, you can check out your open rates and see which one prospective customers like the most.

Looking for help on your next lead generation campaign? Get in touch!


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