Industry Insights
Top Tips on How to Generate B2B Leads
Photos and pictures in cold emails: should we use them?
When we create outreach email campaigns, we want them to look as good as possible. While it may be tempting [...]
The power of a credible email address
When you’re in business, it’s crucial to have a credible email address. While Gmail or Hotmail are great for personal [...]
How to Identify Customer Pain Points
If you want to sell to your customers, you need to add value to their lives. One of the [...]
Eight Things To Check Before You Hit ‘Send’ On Your Outbound Campaign
Many people think for an outbound campaign, all you need to do is write an email, load up some [...]
How to make a perfect first sales call to a lead
Even the most experienced salespeople sometimes feel a pang of dread when picking up the phone to talk to [...]
The four things you need for the perfect prospecting team
Sales prospecting is vital for all companies as without it, there would be no new fresh leads to grow [...]
Is your sales and marketing team aligned?
Fish and chips. Jelly and ice cream. Gin and tonic. These are great examples of things that go together perfectly. [...]
What is social media prospecting?
Social media use has skyrocketed over the last few years, with two out of every three people in the [...]
Three ways to supercharge your email copy
Writing sales copy for an email can be hard work. Even a few short paragraphs may need writing and rewriting [...]
How to get started with B2B email outreach
Email outreach can be one of the best ways to bring new customers to your business, with an average ROI [...]
Top tips for writing a cold email subject line that everyone wants to open
When an email pops into your inbox, the first thing you see is the subject line. This means you need [...]
Three Easy Ways to Boost Your Email Click-Through Rates
If you’ve sent out cold outreach emails to customers and are disappointed by the number of responses you are receiving, [...]
What is cadence, and how does it apply to emails?
If you work in sales or marketing, you may have heard the word ‘cadence’ mentioned before, but you’re not [...]
How to follow up your sales leads like a pro in three simple steps
So your marketing team has provided your sales team with a bundle of leads. These may have come from [...]
Four reasons why you need a CRM
A Customer Relationship Management system, or CRM for short, is a vital piece of software for all B2B companies. However, [...]
How To Optimise Your Sales Team For Peak Performance
Did you know that the typical sales team only spends one-third of their day selling? The rest of their [...]
How to write a killer email subject line
Did you know that the average salesperson sends and receives an incredible 116 emails a day? This means that [...]
How does GDPR affect B2B email campaigns?
The General Data Protection Regulation (GDPR) came into being two years ago. Despite this, there is still much confusion over [...]
Email marketing vs PPC – which is best?
When you’re looking to promote your product or service to prospective customers, there are a wide range of marketing [...]
Three useful tips to boost the power of your cold emails
Email marketing is one of the most efficient and cost-effective ways of bringing in new business, but crafting the [...]
Top eight tips for writing the perfect prospecting email
Writing the perfect prospecting email that people will read is an art form. Here at Funnel Boost, we’ve sent [...]
How to stop your email campaign hitting the spam folder
“Hello, this is Joe Bloggs from Makeasale Ltd. I sent you an email last week and wanted to have a [...]
Why is storytelling so important when it comes to sales?
There are a lot of skills you need when selling a product or service. One of the best skills [...]
Does GDPR mean I can still send sales emails?
Two years on after the General Data Protection Regulation (GDPR) was launched, there is still a lot of uncertainty [...]