Why You Need to Follow Up on Your Prospecting Emails

Did you know that 70% of unanswered sales emails aren’t followed up? This means that you could potentially be missing out on a lot of sales opportunities.

Chasing up on your outreach emails can help you win a lot of additional sales.

Why do people respond when you send a follow-up email?

  • Sending a reminder jogs people’s memory: People may receive your original email and put it aside to follow up later, but they don’t get round to it. Sending a follow-up reminds them to reach out
  • Your prospect may not have seen the original email: The average person receives 121 emails a day. This means there is a high chance that they may not have seen your first message

How to send the perfect follow up email

  • Space your emails out. Sending an email every day for five days is likely to frustrate your potential customer
  • Automation is a great way to save time when it comes to sending follow-up emails. Take your time to customise your emails though; you want your prospect to feel that your emails are perfectly tailored for them
  • Include the email chain in your follow-up emails, so your prospect has all the information they need at their disposal
  • Different stages of follow-up emails require different approaches. For example:
    • Your first follow-up email should be a friendly nudge, reminding them of the original email you sent
    • Your second follow-up email should advise your prospect of the benefits of reaching out to you
    • Your third and final email should let your prospect know that you’d love to connect with them, and that this will be the last message you’ll send

Prospecting takes time, skill and patience. Don’t be disheartened if you don’t hear back, sending consistent follow ups over time will pay off. If you don’t have the time to follow up your prospects yourself then get in touch with us today as we’d love to help!

2021-03-12T12:01:25+00:00

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