Writing sales copy for an email can be hard work. Even a few short paragraphs may need writing and rewriting several times until it sounds perfect.

Getting the content right though will pay dividends for your business.

Did you know that powerful email copy can boost your click-through rate by an incredible 400%?

Here are our three top tips to encourage your prospective customers to read your emails and get that all-important return on investment.

1. Only email your customer if you are providing something of value

The average person receives 121 emails a day, so if you don’t want your message to get lost in your prospect’s inbox, you need to make sure you are supplying relevant content.

Do your research before you hit the send button. Take the time to understand what your customers’ pain points are so when you reach out to them; you can give them something they can’t refuse.

2. Treat your email like a conversation, not a sales pitch

You want to build up a long-term relationship with your prospects, so make sure your email has a warm and friendly tone and voice.

The ultimate goal is to encourage your targeted customer to get back in touch with you. A cold and impersonal email is likely to end up in their recycle bin.

Personalising your email will go a long way towards engaging your customers.

3. Have a strong call to action

You need to have a call to action in your email to encourage your customer to make a decision, whether this is arranging a meeting with you or emailing you back to get more information.

As tempting as it is to have multiple calls to action in your email, it’s best to stick to one. This will make it easier for your customer to make a decision.

Emails with a single call to action in them can increase your sales by an incredible 1600%!

We hope these three tips will help you on your way to writing more enticing emails.

If you still need a little extra help, don’t forget we are here to help you compose emails that will boost your clickthrough rates and bring in those leads.