Sales prospecting is vital for all companies as without it, there would be no new fresh leads to grow your business.
With this in mind, we recommend four things you need to build a highly efficient prospecting team that will yield optimum results for your organisation.
You need to make sure you have a strong team to carry out the work in the sales department. The exact number and makeup of staff will depend on your company size and budget, but you will need people to carry out admin, do the prospecting, create marketing messages, analyse your statistics and ensure everything you do is compliant.
These staff do not necessarily have to work for you; it may be easier and more cost-effective to outsource them.
You will need a reliable, high-quality data provider to build a targeted prospect list. Again, depending on your circumstances, this can be done inhouse or be outsourced.
3. Customer relationship management (CRM)
As tempting as it is to keep all your data on spreadsheets, you need a comprehensive (CRM) system to manage all your contacts, keep all of your notes in one place and generate reports so you can how your sales funnel is performing.
You will need to research and rollout management platforms to help you manage your prospecting team and your processes. Examples of technology you may use may include an email delivery system, performance reporting, website analytics and compliance support.
Whether you need help finding the best technology for your team, someone to supply high-quality sales leads that will convert, or you would like to outsource your prospecting so your sales team can focus on growing your business, Funnel Boost is here to help. Give us a call today to see how we can help your sales team grow.