If you are in sales, you’ve probably received several messages over the years encouraging you to buy email lists. It sounds like a good idea in theory as it means you’re saving several hours carrying out prospecting…

.. but we’re going to stop you right there.

The accuracy of bought lists decays incredibly quickly. People leave roles, responsibilities for purchasing in companies changes; companies change their phone numbers and email addresses. These bought lists typically decay at a rate of 2% per month.

Why is this bad? If you contact a company asking for Joe Bloggs and they are no longer there, it’s not going to start your business relationship on the right foot. If you send a prospecting campaign using email addresses that are no longer in action, your deliverability rates are going to take a significant hit.

What should I do instead?

There is nothing wrong at all with cold calling and emailing; it’s something that you need to do as a sales team in order to find new business. But you need to make sure the information you find is accurate, and the best way to do this is to carry out the prospecting yourself, rather than rely on bought lists.

If you do not have the time and resources to carry out your own prospecting, Funnel Boost can help.  We will target your industry of choice and provide you with high-quality, targeted leads that you can contact with confidence.