In the current economic climate, it is more important than ever to generate high-quality leads for your business. If you are finding that your sales team is not bringing in prospective customers, it is probably a good time to review your lead generation strategy.
Here are three of our top suggestions.
1. Look at your content marketing
47% of prospective customers view three to five pieces of content before engaging with a salesperson (Demand Gen Report) This means that it’s more important than ever to consider the entire marketing mix and how it can help your sales team.
Look at your website, blog, social media and advertising and see how it can complement your lead generation techniques and help your prospective customers to convert.
2. Play the long game when it comes to lead generation
According to Forbes, less than 10% of leads convert first time. This means that you need to play the long game when it comes to lead generation and factor in additional time for your leads to turn into sales.
Companies have smaller budgets and reduced workforces at the moment, and this will have an impact on procuring products and services.
Nurture these leads, keep them warm, and when they are ready to buy, they will come to you.
3. Target your lead generation
The days of ‘spray and pray’ when it comes to gathering leads are over.
Targeting your lead generation will not only ensure that your sales team saves time and resources when pitching to prospects, but will also make sure your company stays compliant when it comes to GDPR.
Remember – it’s all about quality, not quantity.
If you’re looking to refresh your lead generation strategy and take your sales to the next level, Funnel Boost can work with you to create a brand-new strategy that will help to bring in new, high-quality leads to your business.
We have decades of experience working in a variety of different industries to create well-thought-out strategies that will work perfectly for you.