If you want to sell to your customers, you need to add value to their lives. One of the ways you can do this is by identifying their pain points.
A pain point is a specific problem that your customer experiences – what are the things that keep them awake at night?
Examples of pain points include:
- Our turnover is too low
- We can’t retain staff
- We can’t get customers to stay with us
- Prospective customers haven’t heard of us
- We’re getting too many customer complaints
The best way to find out your customers’ pain points?
Either talk to them directly or ask your sales team what feedback they get from prospects when they reach out to them.
Once you know your customers’ pain points, you can determine how your product or service can solve their problems and use this information to power your sales emails.
Is new generating new business your pain point? Talk to us today to find out how we can help.