Growing your company email list is hard. Not only do you have to be mindful of GDPR, DPA and PECR, but you have to find new contacts to replace the subscribers that unsubscribe or are no longer responsive.
It’s best to grow your email list organically, but the process can be slow so you need to provide value and stand out from the crowd.
With this in mind, here are four easy ways you can grow your email list and entice all of those valuable prospective customers to sign up.
1. Make it easy as possible to subscribe
Add your sign-up form somewhere it is easy to find. For example, you could add a pop-up to your website or add the form to the header or footer of your website.
Make the form as straightforward as possible to encourage people to part with their details. For example, do you really need to ask for their address or date of birth?
If people can buy online or have the option to request a quote, include a checkbox they can tick to subscribe automatically. Just don’t pre-check the box as this goes against GDPR compliance.
2. Give people an incentive to sign up
People don’t hand over their contact details for no reason, so you need to give them something to tempt them to sign up.
For example, you could offer money off their next purchase for subscribing to your email or offer a ‘lead magnet’ in the form of a free downloadable guide or whitepaper.
3. Promote your list on your other platforms
Promoting your list through different marketing channels will encourage people who don’t visit your website to sign up.
For example, you can publicise your email list on social media or advertise it on your email signature.
5. Create great content
When people sign up to your mailing list, you need to keep them interested so they don’t unsubscribe. You can keep them warm by creating brilliant, engaging content.
If your prospective customers really love your emails, they will share them with their friends and family, resulting in even more subscribers.
Creating a good email takes time, so take as long as you need to research, plan, test and design your email content!
If you’d prefer to leave it to the experts then give us a shout today. We’d love to help!