It takes time to write the perfect sales email that will convince your prospective customers to buy your products.
Here at Funnel Boost, we have years of experience in perfecting the email pitch, but if you’re looking to create your own, here are our top tips for writing a sales email that your customers will love!
1. Plan, plan and plan again!
Writing the perfect sales email takes time, and you need to make sure you’re happy with it before you send it out. After all, if you’re not happy with it, how can you expect your prospects to enjoy it too? Write a few drafts and run them by your sales team to see what they think before you hit the ‘send’ button.
2. Work out your structure.
All books need to have a beginning, a middle and an end. Same goes for the emails you send out.
- Start with a greeting – be friendly and mention something you like about your prospect or their company
- Outline your logic – why are you contacting them today?
- Introduce yourself and what you are selling – how can your product or service solve a challenge that your prospect has?
- Suggest the next steps – whether that is a meeting or a phone call
- Close your email with a friendly signoff, and a suggestion about the best time or date to catch up next
3. Personalise each email
You should write each email specifically for each prospect. If you send a blanket email out, chances it will be sent straight to the recycling bin before you can say ‘Yours Faithfully’. Take the time and do your homework on each prospect. It may take a little longer, but it’s worth the payoff.
4. Work on your subject line
Your subject line is the first thing your prospect sees and will either entice them to open your email or leave it gathering cobwebs in their inbox. Our top tip is to avoid directly referencing what you are selling in your subject line and try something a little more ambiguous like “Let’s talk about XX” or “Can I help you with XX?”
5. Keep it short and sweet
You want your prospect to read through to the end of your email, so they see your call to action and agree to the next steps. If your email takes too long to read, they’ll quickly lose interest.
Write your email and then ruthlessly edit! Take out any flowery language, jargon (what does customer-centric mean anyway?!) and anything not relevant to the message you are sending. If in doubt, let a colleague read your draft and see what their honest thoughts are.
6. Lose the links
If your email is good, you won’t need to include any links. Did you know that a 10% increase in click rates comes with a 30% decrease in response rates? We know what we prefer!
7. Be confident!
If you are confident in your email, your prospect will have confidence in the product you are selling. Avoid wishy-washy language and don’t offer any get-out clauses to your reader… you want them to get back in touch with you and tell you that they want to meet to find out more.
